Supporting the next generation of gritty problem-solvers who learn-by-doing in authentic, real-world settings
CBF IN NUMBERS
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The world is changing fast. Our kids need more than just knowledge to keep up. They need mindset, skillset and a deep sense of ownership.
The Children’s Business Fair UK gives young people the space to step up and lead. We run one-day, real-world marketplaces where 7 to 17-year-olds build their own business, sell to real customers and make their own money.
No simulations. No scripts. Just authentic entrepreneurial experience from start to finish.
We also take enterprise into the classroom. Our programmes are built for primary and secondary schools and can run as a single lesson, a full-day experience, a term-long journey, or across the academic year.
In a world shaped by AI and constant disruption, parents and educators need partners who can deliver the kind of learning that builds adaptability, creativity and confidence. That’s what we do.
We believe that
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The entrepreneurial mindset is one of the most important skills for a future no one can fully predict
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Learning sticks best when it’s lived: real products, real money, real customers, real consequences
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The earlier you start, the deeper the confidence, the stronger the habits, the more powerful the belief
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Parents and teachers are supporters, not saviours. Young people learn fastest when we step back and let them own the process
Team
We’re a small, driven team of entrepreneurs, educators and parents on a mission to help young people build the skills to thrive, not just survive, in the future.
We’ve seen what happens when young people are trusted with real responsibility. They rise. They surprise. And they build things we never saw coming.
That’s why we built the Children’s Business Fair UK. Because we don’t just believe in the next generation. We invest in it.

Sam Rogerson (Founder, CBFUK)
The Team
On a mission to prepare the next generation for next generation challenges, former media executive Sam, believes that every child has the potential to change the world in a profound way. He spends his time exploring and implementing innovative education projects.

Andrea Finnis (Ambassador, Farnham Children's Business Fair)
The Team
Andrea has 20 years’ experience as a management consultant across a broad range of blue chip industries. Since experiencing first-hand the energy and passion of young entrepreneurs at CBF events, Andrea is now running the Farnham Children’s Business Fair, set on her mission to encourage children to think for themselves and maximise their potential.
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